‘Boi Neon’ takes place behind the scenes of the Vaquejadas, the place Iremar and a gaggle of cowboys put together the oxen earlier than releasing them into the sector. Taking life on the highway, the truck that carries the oxen to the occasion can be the makeshift home of Iremar and his co-workers: Zé, Negão, Galega and his daughter Caca. The each day life is intense and visceral, however one thing conjures up new ambitions in Iremar: the latest industrialization and the garment pole within the semi-arid area of the Northeast. Mendacity in his hammock behind the truck, his head wanders in goals of sequins, beautiful materials and sketches. The cowboy sketches new needs.